It’s February 2025 and a Peter Dutton victory looms large at the upcoming Federal Election. In no time, the Coalition’s policies had begun to take Trumpian form. Climate regression, public service cuts, culture wars. One after another, Dutton took aim at the institutions and social safety nets that set Australia apart from America.
Our job at Hothouse was clear. To bring voters accurate information on who Peter Dutton’s Liberal Party was and what voters could expect with them back in power. Why? Because politicians are meant to represent the interests of their constituents. Instead, both major parties often fight harder for policies which enrich big business at the expense of the rest of society.
Over the course of four months, Hothouse elevated thousands of relevant news stories, facts and political commentary in a targeted advertising campaign, to set the record straight on issues which threatened people and planet. In the month of April, our ads were viewed 11.9M times and reached 1.5M people.
