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The Air We Share

Campaign development for the Climate and Health Alliance (CAHA)
Client
Climate and Health Alliance (CAHA)
Year
2025
Issue
Climate & health
Services
Campaign Strategy, Creative Strategy, Messaging, Pitching
All Australians deserve to breathe clean air that does not damage their body. But right now, communities across the country are exposed to dangerous levels of air pollution caused by uneven state protections. Hothouse Studio was contracted to design a campaign for a National Clean Air Act which protects Australians regardless of where they live.

The
challenge

In the absence of a federal Clean Air Act in Australia, responsibility for air quality regulation falls to state and territory Environmental Protection Authorities (EPAs), resulting in uneven protections. In some parts of Australia there are no limits on hazardous pollutants and no monitoring of air toxins, with some of the most toxic substances from fossil fuels going unmeasured and unaddressed. This puts our health at risk.

Our
solution

The Climate and Health Alliance will lead a national campaign for a federal ‘Clean Air Act’ that is capable of protecting Australians from stationary and mobile pollution from all range of sources, and ensuring Australians can breathe clean air now and in the future. Using health sector activation, public engagement and political advocacy, ‘The Air We Share’ is a bold national campaign tieing together Australia’s collective experience of air pollution to win a national solution for protection.

Ready to work with us?

A safe space for dangerous ideas
Hothouse respectfully acknowledges the traditional custodians of the land, waters and skies where we live, work and create. We pay our respect to ancestors and Elders, past and present and honour Aboriginal and Torres Strait Islander peoples’ unique cultural and spiritual relationships to the land, waters and seas and their rich contribution to our precious planet. Always was, always will be, Aboriginal land.
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